A search term is a word or set of words a person enters when searching on Google or one of our Search Network sites. A keyword is a word or set of words that Google Ads advertisers can add to a given ad group so that your ads are targeting the right audience.
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Analyze keywords. Our keyword research tool gives you insight into how often people search for certain terms–and how those searches have changed over time.
A search term often contains (or is itself) a keyword: a word or phrase search marketers bid on in their search campaigns and try to rank for in the organic ...
Jun 2, 2024 · Keywords are search terms that express the essence of your topic. They are crucial to an effective search, especially in library databases.