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  1. How to Find Keywords

    • Check Your Existing Rankings If you have a website, it might already appear for some relevant keywords. ...
    • Search a Keyword Database The most common way to conduct keyword research is to search a keyword database. ...
    • Conduct a Keyword Gap Analysis A keyword gap analysis reveals keywords that competitors rank for but you don’t. ...
    • Look at Search Suggestions in Search Engines ...
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    Here are two of the most popular keyword research methods: With options like Semrush’s Keyword Magic Tool, you find relevant keywords by basing your search around a seed keyword. Which is a broad term related to your niche. To illustrate, let’s search “gold necklace” in our U.S. database.
    It’s possible to come up with keywords yourself. And get ideas from search engines or competitors’ websites. But the best way to find keywords is with keyword research tools. These allow you to search keyword databases. So, it’s quicker and easier to find relevant keywords. And harder to miss anything important.
    Luckily, there are keyword research tools that make your keyword research easier. One of the easiest tool to use is Google itself. Google the keywords you came up with and check what Google suggests while you’re typing. Those are the questions people actually asked Google! You can also check out the “related searches” on Google’s results page.
    Enter any URL into the search bar for a full list of their SEO keywords. See what keywords your site ranks for and discover your competitors' most important keywords. Moz Keyword Explorer can help you perform a gap analysis to determine where you can improve specific rankings relative to your competitors.
  3. Keyword Research for SEO: What It Is & How to Do It - Semrush

  4. Find Your Campaign Keywords with Keyword Planner - Google Ads

  5. Google Keyword Planner: Use The Tool For SEO & Strategy