Everything and anything you’ve ever punched into Google or Bing’s search bar is a search term—literally everything. Search terms, also known as search queries, can be a single word or name, like “Loganix,” phrases like “Google webmaster guidelines,” or questions like “What is SEO.”

A search term, or search query, is the word or phrase someone enters into a search engine to search for on the internet. These can be single words or names, like [Yoast], or a combination of words, such as [buy robot vacuum cleaner], or even complete questions, like [how do I train my puppy?].

Here are some examples of search terms: A single-word search term: [reliablesoft] – The intent of the user is to find more information about ‘reliablesoft’. Search phrase (multiple words): [How to tie a tie] – The user is looking for instructions on how to tie a tie!